Health Care

Senior Placement Services: What to Know About This Growing Industry

In the United States, the population of older adults is expected to increase drastically over the next decade. People are living longer than ever before according to data from a 2013 study conducted by the U.S. Centers for Disease Control and Prevention, which reported that Americans live an average of 78.8 years, a notable increase from a life expectancy of about 70 back in 1963. That’s a vast improvement in just 50 years.

Senior citizens have become the fastest growing segment of the population. Data from a 2015 report on aging by the U.S. Department of Health and Human Services found that the population of people age 65 and over increased by 28 percent in just 10 years. This demographic grew from 36.2 million in 2004 to 46.2 million in 2014. People who reached age 65 in 2014 had a life expectancy of 19.5 additional years.

The number of Americans over age 65 is projected to more than double to 98 million in 2060. Older Americans will represent a larger portion of society in the future. In 2040, 21.7 percent of the population will be over age 65, up from 14.5 percent in 2014. The number of Americans aged 85 and older iis predicted to triple from 6.2 million people in 2014 to 14.6 million in 2040

A Growing Industry

It is these trends and demographics that have allowed the senior care industry to become one of the fastest growing segments in the franchise industry. The senior care industry includes businesses that provide a wide range of services, from non-medical household help to specialized nursing care.

One of the related fields in this industry includes elderly placement agencies and assisted living referral services, which are organizations dedicated to helping families find an assisted living solution that is best suited to the particular care needs of the elderly adult. There are several different types of assisted living solution, and it is important to understand the differences between them

Types of Assisted Living Care

Assisted Living Facilities are for people who require assistance with Activities of Daily Living (ADLs) but still wish to maintain as much of their independence as possible, for as long as possible. Assisted living facilities offer help with ADLs such as eating, bathing, dressing, laundry, housekeeping, and assistance with medication.

Retirement/Independent Communities are for the active and totally independent senior, who desires apartment living in a protected environment. They choose to lessen responsibilities of the daily routine of maintaining a residence. They want socialization and no longer want to live alone. Seniors who live in these communities may have health concerns. These kinds of communities can provide a sense of security for medical emergencies through 24-hour on-call services.

Adult Family Care Homes are usually private homes and are licensed for no more than five residents. They provide the same types of services as an ALF, but with the advantage of being able to provide more one on one care. In this community, the senior is in a home-like atmosphere with either a private room or a shared room with one other individual. Meals, laundry, housekeeping, medication management and transportation to and from doctors appointments are provided.

Alzheimer’s & Dementia Care Facilities are specifically designed to assist elderly individuals who  have Alzheimer’s or other Dementia related conditions. Staff in these kind of facilities are experienced and qualified in the care of Alzheimer’s and Dementia patients. Most Alzheimer’s and Dementia Care facilities require that staff take specialized courses and  receive training on how to care for seniors with behavioral issues such as depression, confusion, and even violent behaviors.


Senior placement services have come a long way from the dingy old nursing homes of past decades. There are different types of facilities, each specializing in providing care for the specific needs of senior citizens. If you have any experience in working with senior placement agencies, leave us a comment and share your experience in the section below.